What can I write off as a content creator?
Short answer
Creators can generally write off expenses that are ordinary and necessary for their content business, like cameras, editing software, props, editors, business travel and the part of your home used for content.
Otavio Mayole, Co-founder, DeCypher FinancialsUpdated
The categories we see most:
- Equipment. Cameras, lenses, lighting, mics, computers. Larger purchases are usually depreciated rather than written off all at once.
- Software and subscriptions. Editing apps, design tools, scheduling tools, AI tools.
- People. Editors, assistants, thumbnail designers and other contractors.
- Video production. Props and items that appear in your content, including groceries for cooking videos.
- Home office. A share of rent or mortgage interest, utilities and internet for space used for content.
- Phone and internet. The business share.
- Car. Business miles, tracked with a mileage app.
- Travel. Trips where business is the main purpose.
- Meals. Usually 50% when business is discussed, and up to 100% when the meal is the content.
- Education. Courses, coaching and creator conferences.
- Professional services. Lawyers, accountants and agents.
What usually doesn't count: everyday clothes, personal grooming and your gym membership, unless they're specific to your content and documented. And not your designer bag, no matter how good it looks on camera.
Keep receipts for business purchases of $75 or more, and write the business reason on them. For the full walkthrough, watch our free Write Off Master Class.